Tommy Jeans Coca-Cola® capsule collection is out there. This a special re-edition of the styles Tommy Hilfiger, himself, designed in 1986 to create the very first Coca-Cola Clothes collection.
Both American brands share a heritage rooted in pop culture and have reunited to celebrate individuality, determined optimism, and their shared history with a capsule collection and campaign inspired by the archives.
Inspired by the original advertisements, the integrated digital campaign is set against a minimalist background and celebrates the inclusive spirit at the heart of the Tommy Hilfiger brand.
The upbeat campaign was shot by Meinke Klein, styled by Luke Day, and features a diverse group of personalities including India Graham, Tyvanni Ebuehi, Zong Meng, Isabella Gallego, Kit Warrington, Mars Murray, Daniel Desmarais, Jiahe Zhang, and Désiré Mia wearing the bold designs. The campaign also includes an exclusive interview with Tommy Hilfiger, which will be shared across social channels, where the American designer reminisces about the creation of the original Coca-Cola Clothes collection.
The men’s and women’s Tommy Hilfiger Coca-Cola capsule collection will be available at select Tommy Hilfiger stores worldwide, select wholesale partners, and online at tommy.com beginning April 5, 2019.