Since it’s launch five years ago, the Victoria Beckham eyewear business has seen strong growth and as a result the brand is now looking to diversify its manufacturing base to broaden the offer and streamline its production and deliveries. Alongside its ongoing partnership with Cutler and Gross, Victoria Beckham will be working directly with a variety of specialized local workshops and studios within the Valdobbiadene region in Italy. The unique expertise offered by these studios, encompassing both artisanal techniques and modern technological advancements will allow for the Victoria Beckham brand vision to be further realized.
Additionally, these new partnerships will enable the label’s own in-house production to source exclusive materials and to collaborate with Zeiss, for lenses, across the whole
collection. Perhaps most importantly, this expanded localized production means the Victoria Beckham brand will have even more access and ability to oversee all aspects of the development process directly.
Autumn winter 2015 sees the introduction of the first offering within this production set up: a new capsule collection of aviators. With a focus on innovative design, bold colour and superior quality, the new Classic Victoria Aviator takes inspiration yet evolves from the existing bestselling aviator styles.
In keeping with the emphasis on quality, the Classic Victoria aviators feature Zeiss certified lenses. Having made lenses since the 19th Century, Zeiss are the oldest and most experienced lens producers in the world. The new aviator collection also sees the introduction of an exclusive rose gold anti-reflective coating. This coating, which eliminates light reflections and limits glare, has a bespoke, subtle gold hue that has been developed with Zeiss exclusively for Victoria Beckham.
Split into two groups, the collection encompasses both mirrored styles and those with a delicate leather brow bar. The mirrored styles come in bold, saturated colors inspired by exotic terrains: ‘Cactus’ green, ‘sunset’ orange, ‘Desert Rose’ pink, ‘and sandy ‘Dune’ yellow. Conversely, the leathers used on the brow bars of other styles follow the more subtle colors – ‘Linen’, ‘Powder Blue’ ‘Candy Pink’ – used on the bags in the Victoria Beckham Accessories line, linking the two collections neatly together.
Included within the new Classic Victoria aviator capsule collection is an offering of premium styles featuring uniquely luxurious elements. 18ct gold-dipped and platinum frames are refined and elegant, whilst snap hinges give extra flexibility and prevent the backs of the lenses from scratching.
The new aviator capsule will be pre-launched exclusively in partnership with a handful of select stockists in key markets alongside Victoria Beckham Dover Street and www.victoriabeckham.com. Including; Net-a-porter, Boutique 1, Harvey Nichols and Puyi
The full colourway offering includes: Cactus, Blaze, Desert Rose Dune Platinum, Sky, 18ct Gold, Sunset, Mirage, Black, Candy, Linen, Tomato, Powder Blue, Dover St Green, Black Navy, Black Moss