Viktor & Rolf’s New Sweet Fragrance

Viktor & Rolf launched their third women’s fragrance during their Paris Week Couture show. Called Bonbon, this fragrance is named after the candy and aims at women who celebrate pleasure and self-indulgence, as well as moments of relaxation and enjoyment.

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The ad campaign shot by Inez & Vinoodh is fronted by Lithuanian model Edita Vilkeviciute covered in painterly pink candy box ribbons.

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The fragrance comes in a pink bottle shaped like a wrapped candy. Its composition is signed by Cecile Matton and Serge Majoullier. The key note is caramel, surrounded by aromas of mandarin, orange and peach at the top; flowers of orange blossom and jasmine in the heart; and cedar, guaiac wood, sandalwood and amber in the base.

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